Sunday, March 28, 2021

Knuckle Sandwich, Easter Sunday, and Tuna Specials

 

Hey Y'all,

The Catch landed in the big city last week and boy was Brookhaven ready for us! Crowds came to celebrate our opening and we met many, many nice people. I've never felt more encouraged about the path this little fishmonger has taken. People were actually thanking us for coming! What a great week and an encouraging start!

Speaking of spreading the word, did you see this nice article in the AJC? I had a nice long conversation with this lovely food editor and she made me sound so smart! Thank you Ligaya Figueras for your great piece on my little business.
Our New Location
Brookhaven's First Customer!
A Fun Social Media Hashtag
Closed Easter Sunday
We are closed Easter Sunday, April 4th, a week from today. Keep that in mind when shopping next week and planning your Easter meals. If you need any special orders for your holiday gathering, go ahead and call your local market to place those so you're guaranteed availability. We don't want any sad bunnies next weekend!

You Want a Knuckle Sandwich?
No! Not that kind of knuckle sandwich. We have a brand new crab salad sandwich that you're going to love! We know everyone is looking forward to our lobster rolls coming back in season so while we're waiting, Chef Jon came up with this delicious new creation. It's fresh crab claw meat (pulled from the knuckle) mixed with mayo, Dijon mustard, celery, red bell pepper, and our special blend of seasonings. Come in today and get you a knuckle sandwich for just $13.99! You deserve it ;)
Fin Mail AKA Tooting My Fishy Horn
Some really nice comments came to us via social media this week

Molly M. - Just stopped here and bought sushi grade tuna scallops and Beautiful Briny salt. So happy to have fresh fish nearby.

Teri M. - Best and freshest fish in Atlanta. I drive to the Johns Creek store frequently and never disappointed! 💕

Kimberly M. - We loved the swordfish and smoked trout dip we got from you yesterday! So happy to have your new location so close to home.

Grace V . - Welcome to Brookhaven and much success! We're happy you are here! I just happen to drive by and couldn't help myself. Loved what I saw and will stop by earlier than 5:00!
What's In The Cases Daily & Mercato Delivery
Do you need more time in your life? I think we all do! How about letting us help you save time with Mercato delivery? Available in all 3 market locations, you can easily go to our Mercato page, choose your home market, and pick your products you'd like delivered. Fresh Kathleen's Catch delivered right to your door! This is also a great way to check out what we have in our cases before you head to the store as it is updated hourly. You can see it on our website here as well. Right now for new customers, you can save $10 off $35 with the code SAVETIME35. This offer is good until 03/31/21. Happy shopping!
Specials This Week:
Tuna portions for just $8.99/each

Here are few great recipes:



Catch-To-Go This Week
Available until 5pm today, we have our Honey Jalapeno Salmon with Black Bean and Corn Salad served over greens.
Starting Monday, we'll have Garlic Butter Cod with Asparagus and Sweet Potato Wedges.
And Finally
I'm thinking about my mom this morning. I started my little business in Johns Creek in 2011 with money I inherited from her when she passed away. It wasn't much money - what she had left at the end of her life was split among her five children. But it was enough to get a teeny store and some used refrigeration equipment. My buddy, David Metz, from the new wine shop next door and I used to sit outside and watch hoards of traffic pass along Medlock Bridge without giving us a second look. We would make bets on whether the lone car pulling in would be fish or or wine.

We've come a ways since then. David is on to a big career in wine and I am sitting here in my third location sipping coffee and listening to my amazing staff selling my fish. I can hardly believe I am here.

I hope my mom is proud.

Blessings,
Kathleen

Friday, March 19, 2021

Brookhaven Opening

 

Hey Y'all,

We open our Brookhaven market THIS Saturday, March 20th, at 10 am! We have been working extra hard to get all the finishing touches in place and cannot wait for you to see the new location. It's really spectacular.

The address is 3436 Clairmont Road, Brookhaven, GA 30319. It's in the Skyland Shopping Center, right near the intersection of Buford Highway and Clairmont Road.

Since we are laser-focused on making everything perfect, your email this week will be short and sweet!
Specials This Week:
Flounder at just $14.99/lb

Some great recipes include:


Catch-To-Go This Week (pay attention to days this week!!)
Available until FRIDAY, we have Balsamic Glazed Salmon with Oven Roasted Asparagus and Brown Rice.
Starting SATURDAY, we'll have our ever-popular Honey Jalapeno Salmon with Black Bean and Corn Salad served over greens.
And Finally

We wish we could be selling you wine at Brookhaven this weekend but unfortunately, we didn't get our liquor license in time to get an order in with our vendors. Be on the lookout for it next week, though!

See you all tomorrow.

Blessings,
Kathleen

Friday, March 5, 2021

Crawfish, Flounder Specials & Prosciutto Wrapped Cod

 

Hey Y'all,

Crawfish season is now. And before you ask, let me say that we do not sell live crawfish. Why? If you order a sack of live crawfish, you are planning an event with a sizeable number of people. Transporting live crawfish from the bayous to Atlanta involves refrigerated trucks that carry lots of fish and the temperature to keep that fish fresh is not the temperature that sustains the life of those little mudbugs. So they die. And what are you going to serve in its place at your crawfish boil? And who are you going to be mad at for ruining your event? This no live crawfish sales decision is pure self-preservation on my part.
crawfish
Fin Mail (aka tooting my fishy horn):
Joe R. sent this delightfully worded email: Hi Kathleen, Thank you for screwing up and cutting me way more salmon than I requested last weekend. It afforded me extra salmon burgers for lunch the next day. Thank you for not getting offended when I told you I was going to cook my fish outside on the grill so I didn't pollute my house with fish smell. Your fish doesn't smell...my cooking does (plus the grill is a lot healthier and easier to clean). Thank you for agreeing with me that Cod does in fact have a strong smell and turning it into a fishmongering moment by explaining to me why. It was great seeing you in the JC store last weekend. Stay safe.  

Thank YOU, Joe, for taking the time to send me this note! Let me explain to the rest of the readers that I did accidentally overcut his order and I was going to re-cut it but he insisted on taking it all. And the reason some fish stinks more when it is cooked is that the fat content is high. Fish from cold water generally have more fat and that can be a bit stinky when it cooks. Most of our fish is so fresh that you wouldn't have an issue with smell anyway. Here are the salmon burgers he cooked up!
Specials This Week:
Flounder fillet for $17.99/lb
Whole flounder (1/2 lb. each) for $8.20/lb


Catch-To-Go This Week
Available until Sunday, we have our Shrimp and Blue Crab Pasta.
Starting Monday, we'll have Prosciutto Wrapped Cod with Mediterranean Vegetable medley.
And Finally
If you look carefully at the sky today and you see one of the clouds marked "9" look above it and you will see me. What am I doing up here? I'm enjoying the sunshine and loving the idea of putting the down jacket away for the next two seasons.

Hope you have a great weekend planned with lots of outdoor activities. And remember, your mask will keep the pollen out of your nose. Add that to the list of mask-wearing advantages!
Blessings,
Kathleen

Friday, February 26, 2021

Brookhaven, Stone Crab, and So Long Lobster

 

Hey Y'all,

Unless something goes terribly awry, the grand opening for Kathleen's Catch - Brookhaven is scheduled for March 20th. Spread the word to all your "townie" friends that the freshest seafood in the metro area is coming to their neighborhood!

Before we hit the frantic pre-opening days of the new store, Mr. Fish and I snuck out of town for a few days to visit our dear friends in Naples, FL. We did some of this:
which was incredibly fun and mind blowing!

And ate some of this:
Yep. Stone crabs. What's better than a plate full of stones, a cold beer and a warm sunny day in FEBRUARY! It was a few days of paradise. Sigh.

Stone crab are the ultimate in sustainability. When crabbers pull their traps, they check the crabs inside for two claws. If they have two, one gets pulled off and the crab is tossed back into the water. If the crab has only one claw, he gets a pass and goes back to the water. It takes about three years to grow back a claw that is legal to harvest.

Hasta La Vista Lobsta
If you don't live in Naples, Florida, winter is the season of cabin fever blues. On top of everything else that stinks about winter, lobster rolls are not available this time of year. It's a sad fact but here's why we are unable to provide them to you: our lobster rolls are made with fresh, never frozen, lobster meat.

Why no fresh meat? It's a long story but suffice it to say that fishing in the fall in New England was terrible. Bad weather and weird market conditions meant that not many lobsters were put up in the lobster pounds (a fenced in cove for holding lobsters without caging them) in the fall so the supply of lobsters is limited right now. In the winter, New England fishermen put away their traps and lines and get out their shot guns for hunting.

Right now the few lobsters in the pounds are strong, hard-shell lobsters so processing plants in the area shut down. Lobster tails and lobster meat are processed from weak lobsters that are generally molting. Molting happens in the warmer weather - mostly June through September - although we will see a bit more meat starting in April.

In the meantime, we have our tuna salad sandwich that is still amazing! It's yellowfin tuna boiled with lemon and Old Bay, then shredded and mixed with mayo, etc.

We are playing around with a cold crab sandwich that, when we finally get the recipe perfected, might become your new favorite Catch sandwich. Watch for this in the next few weeks.

Lent & Meatless Fridays:
When I was a kid, Fridays in Lent meant my mom would put a frozen slab of white fish in a pan and bake it until it was totally unrecognizable as a food product. I hated the taste and smell as much as I hated boiled cabbage.

These days, meatless Fridays are something to look forward to.

In response to last week's email, Joseph F. said " My goal is to eat more fish for Lent". We couldn't be happier with this decision! Our weekly specials and Catch To Go meals can help with keeping it interesting. We can also help with recipes if you need inspiration. In-store we have a recipe book filled with all kinds of delicious recipes and on our website we have our recipe and cooking tips page.

The Slimier the Better!
Have you noticed that some of the fish you brought home is slimy or slippery? That's a good thing! Skin-on salmon and rainbow trout secrete a mucus that protects them from infection and abrasion when they go up over rocks and sticks in rivers. Especially trout - it is very slippery. We don't wash that goo off before selling it because it is a sign of freshness, but you can wash if off before cooking it.   
Special This Week:
Rainbow Trout for $11.49/lb

This Hazelnut Brown Butter Trout is my favorite trout recipe. It should be your dinner this weekend!

Catch-To-Go This Week
Available until Sunday, we have Horseradish Crusted Mahi with creamed spinach and mushrooms.
Starting Tuesday, we'll have our Shrimp and Blue Crab Pasta. This stuff is to die for, seriously.
And Finally
I'm praying for good weather this weekend - kid baseball is starting up and I want to be running around to baseball fields to watch them play. I hope you have some good plans, too. Treat yourself to a good fish dinner. You deserve it.

Blessings,
Kathleen

Friday, February 19, 2021

National Clam Chowder Day

 

Hey Y'all,

I hope you enjoyed your Valentine's meal. I'd love to hear how it went and if there is anything you think we could improve. We had a couple of great suggestions that will definitely help us fine tune our plan for next year. Let me know what you thought of it!

Fin Mail (aka Tooting My Fishy Horn):
 Malcolm and Lisa W.: Dear Kathleen and Crew: Our Valentine’s meal was beyond scrumptious! In fact, we were so excited about the main course, we ended up eating our shrimp for dessert! Saved our red velvet cupcakes for later! Thank you for providing such an amazing meal in the middle of all this chaos! With appreciation

Ellyn F. : We celebrated Valentine’s Day last night due to a family birthday today and it was so very very delicious! Thank you so much and we are so happy to be your customers. Your new Brookhaven store is close to our “kids” who are off Clairmont and we’ve made them aware. Happy Valentine’s Day and many thanks.

Voting For A Fellow Customer:
One of our regular customers, Shoshy R., whom we have featured recipes from before, has been entered in a Home Cook Competition by Favorite Chef! You can help by voting for her until February 25th by clicking here. She's currently 7th in her group! Voting also helps support Feeding America. If you haven't seen her blog before, we've linked it here as well - so many yummy h ome-cooked Israeli and Middle Eastern dishes. Good luck, Shoshy!

Weekend Special Sides:
This weekend only, we have a couple of delicious pre-made sides for you to pick up! First, we have a fresh cucumber salad at just $1.00 for an 8 oz. container.
Second, we have roasted asparagus with tomatoes and garlic butter at just $3.99 for a 2 person portion. The asparagus has simple to follow baking instructions. Is your mouth watering yet?
National Clam Chowder Day 02/25:
In honor of National Clam Chowder Day we will be having our ever-popular New England Clam Chowder at both locations on BOGO - buy one cup of soup get one free! (while supplies last). There is one "catch". You HAVE to pronounce it the "correct" way like they do in Boston - CLAM CHOWDA.

Introduced in New England in 1700s and previously known as a poor man's dish, clam chowder was the subject of Herman Melville's ode in Moby Dick:

"Oh, sweet friends! hearken to me.
It was made of small juicy clams,
scarcely bigger than hazelnuts,
mixed with pounded ship biscuit,
and salted pork cut up into little flakes;
the whole enriched with butter,
and plentifully seasoned with pepper and salt."

Special This Week:

Mahi - 6 oz. portions - $8.99 each

Catch-To-Go This Week
Available until Sunday, we have Cajun Shrimp Creole in honor of Mardi Gras !
Starting Monday, we'll have Horseradish Crusted Mahi with Tomatoes and Asparagus. (This is really good. Really really good.)
And Finally
Last week I was called a buzz kill for jokingly mentioning the health consequences of kissing. I hope that no one took me seriously and that you all spent plenty of time kissing on Valentine's Day.

It's Lent now. Mardi Gras and Ash Wednesday are behind us and now we look down the road of Lent. It sure feels like Lent, doesn't it? It's dreary and cold here in Atlanta and dangerously frozen in the rest of the country. Covid vaccine appointments are put off due to weather related transportation delays. We just got the news that life expectancy in America has dropped by 1 to 3 years depending on your race.

Spring is around the corner. The snow will melt. The vaccines will get here and one day, maybe even one day soon, we will all be living a life of good health, sunshine and plenty of hugs.

What to do until then? Take good care. Really good care. Don't worry too much about what you are giving up for Lent this year. You have sacrificed enough. Spend Lent being in love with yourself and your family and those few people you have been lucky enough to isolate with.

Smile until you really feel like smiling. Laugh until something really strikes you funny. Don't worry about those extra pounds right now. You are doing just fine. Be kind to yourself. (It wouldn't hurt to eat more fish, though.)

When it is all over we will never forget how it was. The lens we view the world through will be much brighter because these days of Covid and cold will always be in our rear view mirror.

Happy Friday.

Blessings,
Kathleen

Friday, February 12, 2021

Valentine's Day Weekend & King Salmon

 

Hey Y'all,

Happy Valentine's Day to you! I'll be working at the Brookhaven (not open yet) location this weekend, filling Valentine's orders and meeting some of our new customers. I'm looking forward to it! I'll be the one shivering under the tent near the new space so keep an eye out for me.

Valentine's Weekend Ordering in Advance
While you may have missed the order cutoff for our Valentine’s Meal, there’s still plenty of time to call our stores and reserve what you’ll need to make your Valentine’s weekend perfect! Make that call today so that your Valentine deliciousness arrives tomorrow on our last truck of the weekend. If it is too cold and rainy for you to venture out, you can order through Mercato and have it delivered to your door! How delicious would some oysters on the half shell and Verlasso salmon be for Valentine's Day? (You know what they say about oysters, don't you?)

Speaking of Salmon
I wonder how many times I have told customers who ask for wild salmon in the winter that it is not available fresh until spring. I'll not be saying that anymore since a new small commercial fishery for wild Pacific king salmon has opened in Patagonia Chile!

Once upon a time (way back in the 1970s), Japanese fish farmers tried ranching king salmon in Chile. They introduced hundreds of thousands of Chinook smolts from the Cowlitz hatchery on the Columbia River in Washington State into the Petrohue River basin in Chile. The venture failed, but the salmon succeeded. And now, over 40 years later, there is limited commercial fishing season for these king salmon that lasts from December to February, summertime in Chile.

The supply of these gorgeous, troll-caught kings is limited but we were able to get a few pounds for each store. And as a Valentine's gift to you, I am selling it at only $28.25/lb, less than we sell king salmon for during our regular wild salmon season!

So, dream of spring while you eat this buttery, rich-yet-mild fish - the very best of the wild Pacific salmons.

This fish will go fast so call the stores to place your order.
#SeafoodSunday
We had our first seafood Sunday this past weekend with some lovely recipes sent to us. Nancy W. made fresh snapper served with a Meyer lemon and orange juice butter sauce with minced scallions.
Adlen R. made an amazing Tuna Poke Bowl plus Onigiri.
You can send your recipes through either our social media pages (on Facebook or Instagram) or email them to chelsi@kathleenscatch.com. Can't wait to see what you whip up this weekend!
Special This Week:
6 oz. Swordfish for just $8.99 each.

Here is a great recipe to go with it:

Catch-To-Go This Week
Available until Sunday, we have Blackened Swordfish served with Roasted Potatoes and Baked Garlic Asparagus.
Starting Tuesday, we'll have Cajun Shrimp Creole in honor of Mardi Gras! We will not be offering a Catch to Go on Monday so that we will have time to prepare your Mardi Gras dinner for Tuesday. This meal will be available from Tuesday through Sunday.
And Finally
I read this in the Smithsonian Magazine and, in honor of Valentine's Day, I thought I would share it as a Public Service Announcement:

While kissing, couples exchange 9 milliliters of water, 0.7 milligrams of protein, 0.18 mg of organic compounds, 0.71 mg of fats, and 0.45 mg of sodium chloride, along with 10 million to 1 billion bacteria, according to one  accounting . Many pathological organisms can be transmitted through mouth-to-mouth contact, including those that cause colds and other respiratory viruses, herpes simplex, tuberculosis, syphilis and strep.

Pucker up.

Blessings,
Kathleen