Friday, July 30, 2021

Star Power, National Oyster Day, and Saturday Special

 

Hey Y'all,

My apologies if you got turned away from our Brookhaven location Thursday morning. We sent out a note to the Brookhaven customers on Wednesday advising them that we were delaying opening until noon on Thursday because we were allowing a company to use our store to film a pilot for a reality TV series. It was supposed to last from 9 to 12 but it went on (and on and on...) I did my best to sneak customers in and out when the cameras were off but it was weird and not our usual service. As is ALWAYS the case with our awesome Brookhaven customers, they took it in stride. I suppose living inside 285 means Hollywood in a fish store is pretty normal??

My understanding was that the production company was borrowing our store and basically we should have as few people around as possible due to their COVID restrictions. That sounds pretty easy, right? Just show up and get the store set for business by 9:00 am and then sit back and watch the magic happen. NOT. Mia and I had no idea that we were actually IN the scene, working the store and waiting on the actors/customers. With no advance notice we were suddenly on camera trying to pretend that we do this sort of thing every day.
Catch Customers Can Cook!
Here's what Jalpa served her family this week. Not only is she one of our absolute favorite customer/friends, as you can see she is an amazing cook. She made th is wild salmon with beets, spinach pastry, and chopped almonds.
Did You Know?: Steelhead Trout vs. Salmon
We had a poll on Tuesday on our social media pages asking if you could tell the difference between steelhead trout or salmon. Did you take our poll? If you did, the first picture is salmon and the second is steelhead. It was about 50/50 in your answers! Did you guess correctly? Did you know that steelhead trout and salmon are both excellent sources of omega-3 fatty acids? Salmon contains less total cholesterol but more total fat when compared to a steelhead trout. If you’ve eaten both, which do you prefer? There are subtle differences in the flavor of the two fish, but if you do not eat them often, it may be difficult to tell the difference. If you want to have a fun taste testing at home, grab some of both next time you’re in our store and see if you can get your friends and family to taste the difference!
*Since our fish is delivered fresh daily, both steelhead and salmon are while supplies last. You can always call and reserve a few days ahead*
National Oyster Day - August 5th
Apparently we can only talk about oysters but maybe it's because National Oyster Day is coming! Like wines, oysters have a variety of flavor profiles. The flavor of oysters can be categorized mainly by a few flavor characteristics: briny, buttery, sweet, metallic, and mild. Experts can break down these flavors even further, picking out flavors like melon, cucumber, mushroom, and more. In addition to the varied natural flavor profiles, there are also many ways to prepare oysters - you can eat them raw, grilled, fried - the list goes on.

At Brezza Cucina (an Atlanta restaurant sadly now closed due to COVID) , chef Andrew Cacioppo tosses oysters in Calabrian chili oil, smokes them over white oak and then marinates them in olive oil, orange zest, balsamic, shallot and oregano. This is served with butter-toasted sourdough on the side. You could easily make your own variation of this recipe at home! Are you going to be celebrating National Oyster Day on Thursday?
THIS SATURDAY ONLY - Miso Marinated Sable (Black Cod)
A few months ago we posted this recipe . Since it had such great feedback, we decided to go ahead and do something special for you this Saturday (07/31) only - an already miso-marinated sable (black cod) for only $19.99 each! We know that this is an amazing recipe that you'll enjoy so we did the hard part for you. The recipe recommends marinating 2-3 days in advance. I don't know about you but I can't plan dinner 3 days out because you never know when a movie producer looking for a fishmonger will come calling. We decided to do the marinating for you so that you can decide Saturday morning if you want to enjoy this feast that night.

This is while supplies last and since it is an experiment, we're only making 10 per store. We cannot do pre-order or call ahead orders on this since it's a limited item. Get in early! Limit two per customer. If it is a success you might see it coming more often to our stores.
Best of North Atlanta 2021 Nomination
Have you voted yet? If not - go ahead and click here: Best of North Atlanta Voting . Voting ends 08/15/2021.
SPECIAL STARTING TOMORROW 07/31 (until 08/05)
WHILE SUPPLIES LAST

Caribbean Snapper Fillet - $26.99/lb

Catch-To-Go This Week
With a lot of Georgia schools starting back this coming Monday, this is a great easy, healthy option for when you're just too busy!

Until Sunday, we'll have Swordfish with Baby Red Potatoes and Green Beans topped with a Creamy Lemon Sauce (pictured below).
sword with baby red
Next week's is Catch BBQ Salmon with Country Potato Salad. Only 1 more month of summer left - get in all those summer flavors while you can!
And Finally
Here is some advice I wish I had read Thursday.

Just because you don't have any Hollywood engagements on the calendar for today doesn't mean there isn't a chance of glamour shots ahead. Do your best to start out respectably. Just because you stink at the end of your fish-selling day doesn't mean you should start out wearing the shorts that got fish guts smeared on them yesterday. Start out smelling great!! Even if you will probably wear your hat all day, drag that comb across your hair where it stuck to your face when you drooled in your sleep. Make up is not required but very seriously suggested for some of us and plenty of coffee is a plus. It will bring a light to your eyes that just might twinkle on camera if you land an impromtu gig during the day.

You never know what's coming so every day you should tend to that inner celebrity that exists in all of us - even this smelly fishmonger.

Blessings,
Kathleen

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