Fin Mail aka Tooting My Fishy Horn
Ellyn F. - Congratulations on ten years! We've been fans and customers in all of your locations but mainly Milton during that time.
I was also so pleased to see your crabmeat in a Garnish and Gather package I was preparing at my daughter-in-law's home!
Why I like you all: CONSISTENTLY excellent products at a fair price; nice people at all levels of the business although we especially love Sara; as a businesswoman I like supporting other businesswomen.
Here's to the next 10!
Your fan, Ellyn
Jalpa V. - Congratulations on 10 years. You know what? That means 10 years for me eating fish! The first fish I ever tried was dover sole sold to me by you. As they say, the rest is history :)
psssts. lobster rolls might be in next week.
What! You are out?
One of my employees took a scolding last week because we did not have our special (walleye) in the store one day. I wanted to explain to him and to everyone else that we do our best to get our specials fully stocked in the stores but we are at the mercy of so many things such as weather, truck schedules, airline schedules, Covid staffing problems, lunar cycles and competition with other stores and restaurants for the same fish. We do a pretty good job of this, considering that we are small and insignificant in the world of seafood retailing, but sometimes the stars just don't line up right and we are out for a day or two.
We always have something tasty in our cases, though, so don't worry. You won't go hungry.
pssst lobster rolls might be in next week.
Copper River Salmon
Copper River officially opened on 05/17! I'm especially excited because I get to tell my favorite fish story, the wild salmon saga, to our new Brookhaven customers! It is a tale of determined survival, instinct, strength and a lot of heavy eating. Wild salmon start life as little eggs in a fresh water stream. If they manage to avoid predators, they spend the first year or so after hatching swimming around and eating a lot to prepare to swim downstream to the ocean. Depending on the species, salmon will spend between one and seven years swimming in the Pacific ocean. The Big Three (king, sockeye and coho) spend the longest time out there eating and swimming, building fat and muscle. When they are finally big and strong enough to make it home (how do they know how big they need to be?), they head back to their fresh water river (how do they know where to go?) to swim home to spawn.
The Copper River is over 300 miles long from the Prince William Sound watershed to the spawning pools. Not only is the river long, but "the water itself is something else—this is a wild, gushing river of icy glacial runoff from the imposing Chugach and St. Elias Wrangell Mountains."
Making it back to the spawning grounds requires a lot of muscle. And since the salmon don't eat again after they enter the freshwater of the river, they have to have a lot of stored fat to supply the energy needed to make it home. These big, strong, fat fish are the best food in the world and they are caught just as they enter the mouths of the river.
Fishing at the Copper River watershed is closely monitored to make sure that plenty of fish make it through to the spawning grounds so that future generations of fish will be making their way through this same process.
We are still taking pre-orders for Copper River Salmon and even though prices will be high, we hope to get you the fish by next weekend. Call up your local market and get on the list! You might have this amazing fish just in time for Memorial Day Weekend.
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