Friday, July 30, 2021

Star Power, National Oyster Day, and Saturday Special

 

Hey Y'all,

My apologies if you got turned away from our Brookhaven location Thursday morning. We sent out a note to the Brookhaven customers on Wednesday advising them that we were delaying opening until noon on Thursday because we were allowing a company to use our store to film a pilot for a reality TV series. It was supposed to last from 9 to 12 but it went on (and on and on...) I did my best to sneak customers in and out when the cameras were off but it was weird and not our usual service. As is ALWAYS the case with our awesome Brookhaven customers, they took it in stride. I suppose living inside 285 means Hollywood in a fish store is pretty normal??

My understanding was that the production company was borrowing our store and basically we should have as few people around as possible due to their COVID restrictions. That sounds pretty easy, right? Just show up and get the store set for business by 9:00 am and then sit back and watch the magic happen. NOT. Mia and I had no idea that we were actually IN the scene, working the store and waiting on the actors/customers. With no advance notice we were suddenly on camera trying to pretend that we do this sort of thing every day.
Catch Customers Can Cook!
Here's what Jalpa served her family this week. Not only is she one of our absolute favorite customer/friends, as you can see she is an amazing cook. She made th is wild salmon with beets, spinach pastry, and chopped almonds.
Did You Know?: Steelhead Trout vs. Salmon
We had a poll on Tuesday on our social media pages asking if you could tell the difference between steelhead trout or salmon. Did you take our poll? If you did, the first picture is salmon and the second is steelhead. It was about 50/50 in your answers! Did you guess correctly? Did you know that steelhead trout and salmon are both excellent sources of omega-3 fatty acids? Salmon contains less total cholesterol but more total fat when compared to a steelhead trout. If you’ve eaten both, which do you prefer? There are subtle differences in the flavor of the two fish, but if you do not eat them often, it may be difficult to tell the difference. If you want to have a fun taste testing at home, grab some of both next time you’re in our store and see if you can get your friends and family to taste the difference!
*Since our fish is delivered fresh daily, both steelhead and salmon are while supplies last. You can always call and reserve a few days ahead*
National Oyster Day - August 5th
Apparently we can only talk about oysters but maybe it's because National Oyster Day is coming! Like wines, oysters have a variety of flavor profiles. The flavor of oysters can be categorized mainly by a few flavor characteristics: briny, buttery, sweet, metallic, and mild. Experts can break down these flavors even further, picking out flavors like melon, cucumber, mushroom, and more. In addition to the varied natural flavor profiles, there are also many ways to prepare oysters - you can eat them raw, grilled, fried - the list goes on.

At Brezza Cucina (an Atlanta restaurant sadly now closed due to COVID) , chef Andrew Cacioppo tosses oysters in Calabrian chili oil, smokes them over white oak and then marinates them in olive oil, orange zest, balsamic, shallot and oregano. This is served with butter-toasted sourdough on the side. You could easily make your own variation of this recipe at home! Are you going to be celebrating National Oyster Day on Thursday?
THIS SATURDAY ONLY - Miso Marinated Sable (Black Cod)
A few months ago we posted this recipe . Since it had such great feedback, we decided to go ahead and do something special for you this Saturday (07/31) only - an already miso-marinated sable (black cod) for only $19.99 each! We know that this is an amazing recipe that you'll enjoy so we did the hard part for you. The recipe recommends marinating 2-3 days in advance. I don't know about you but I can't plan dinner 3 days out because you never know when a movie producer looking for a fishmonger will come calling. We decided to do the marinating for you so that you can decide Saturday morning if you want to enjoy this feast that night.

This is while supplies last and since it is an experiment, we're only making 10 per store. We cannot do pre-order or call ahead orders on this since it's a limited item. Get in early! Limit two per customer. If it is a success you might see it coming more often to our stores.
Best of North Atlanta 2021 Nomination
Have you voted yet? If not - go ahead and click here: Best of North Atlanta Voting . Voting ends 08/15/2021.
SPECIAL STARTING TOMORROW 07/31 (until 08/05)
WHILE SUPPLIES LAST

Caribbean Snapper Fillet - $26.99/lb

Catch-To-Go This Week
With a lot of Georgia schools starting back this coming Monday, this is a great easy, healthy option for when you're just too busy!

Until Sunday, we'll have Swordfish with Baby Red Potatoes and Green Beans topped with a Creamy Lemon Sauce (pictured below).
sword with baby red
Next week's is Catch BBQ Salmon with Country Potato Salad. Only 1 more month of summer left - get in all those summer flavors while you can!
And Finally
Here is some advice I wish I had read Thursday.

Just because you don't have any Hollywood engagements on the calendar for today doesn't mean there isn't a chance of glamour shots ahead. Do your best to start out respectably. Just because you stink at the end of your fish-selling day doesn't mean you should start out wearing the shorts that got fish guts smeared on them yesterday. Start out smelling great!! Even if you will probably wear your hat all day, drag that comb across your hair where it stuck to your face when you drooled in your sleep. Make up is not required but very seriously suggested for some of us and plenty of coffee is a plus. It will bring a light to your eyes that just might twinkle on camera if you land an impromtu gig during the day.

You never know what's coming so every day you should tend to that inner celebrity that exists in all of us - even this smelly fishmonger.

Blessings,
Kathleen

Friday, July 23, 2021

King Salmon, Aquaculture 101, and Farmed vs. Wild

 

Hey Y'all,

So I screwed up again. A couple of weeks ago I put oil in the mignonette and last week I wrote all about the Royal Red shrimp and mentioned it was best steamed in the shell. Then, I offered them to all of you peeled and deveined! One of my favorite smart-aleky customers had this to say:

Hi Kathleen,
 
Can you please have the President and CEO of KC inform the VP of Marketing that they again made another gaffe in today's email. The best way to enjoy Royal Reds is to steam or grill them in their shells. Unfortunately you are only selling them peeled and deveined. Oh well, I will still make a special trip to grab some of these tasty little crustaceans even if I can only enjoy them sub-optimally.

Take care,
Joe

Like I told Joe, as soon as I figure out who the President, the CEO and the VP of Marketing are at KC I am going to set them straight. Who is in charge here?

Truthfully, it was my blunder. I didn't realize that I could only get them peeled and deveined while I wrote the cooking directions. And then I forgot to go back and change it. Jeesh - What do you expect from a fishmonger? (That's my excuse for everything).

I hope you loved the p and d version.
King (Chinook) Salmon
While we carry a variety of salmons, the largest and least abundant of the salmons is the Chinook salmon, named after a native tribe along the Columbia River. We know them as king salmon because they can grow to be huge! Many think the Chinook is the very best tasting salmon; there is a reason why they call it king! The meaty fish has a pure buttery flavor and ample fat and cooks beautifully over a charcoal fire - which is perfect for this sunny weekend! As the wild salmon season progresses, king salmon are often caught by hook and line as they are starting their journey up the river to spawn. This means that they haven't eaten in a while so their coloring is fading. (Remember wild salmon don't eat again after they leave the deep Pacific waters to head to their natal ponds.) So don't worry one little bit about if your fish is a little lighter in color because the flavor will be everything you ever dreamed of.

We will have King salmon in our stores for just $29.99/lb starting this weekend - while supplies last. Get in quick because it'll go fast!
Aquaculture 101
The latest newsletter from SeafoodSource News gave some very interesting information this week on aquaculture in the US:

By 2050, the world will require about 60 percent more food to nourish its human population. With this statistic in mind, the American Fisheries Society and the National Oceanic and Atmospheric Administration (NOAA) briefed U.S. Congress earlier this month about  developing marine aquaculture in the country Several states in the U.S. have been exploring and expanding their aquaculture industries, including North Carolina and Maine, where recirculating aquaculture system (RAS) developments have been proposed. A variety of seafood species are being farmed in North Carolina, including trout, crawfish, oysters, and sturgeon. Further up the East Coast, a crucial permit was issued to Kingfish Maine, advancing the company one step further towards its goal of establishing a land-based RAS for raising yellowtail in Jonesport, Maine, U.S.A. American Aquafarms also has aquaculture plans for the state; It intends to build a closed-pen salmon facility in Gouldsboro. While the firm has faced vocal opposition groups  pushing for federal intervention , it said it remains  committed to moving forward .

So about farmed vs. wild...

Farmed vs. Wild
I have been on my aquaculture soapbox many times over the last few months while I do my best to educate all our new customers on why we need to support aquaculture when it is done in a healthy and sustainable way. Understandably, aquaculture is the number one issue new customers have.  Their nose wrinkles a little at our farmed fish selection and they slide over to see what's available that is wild caught. The first thing I say to these customers is that I buy from the very best farms in the world. My farmed fish do not get growth hormones and they do not get preventive antibiotics. In most cases, my farmed fish come from open ocean pens in natural, super clean waters far away from any industrial pollutants or sensitive coastal areas.

Unfortunately, the ongoing wild vs farmed debate involves political motivations and misinformation. The truth is that both can be good choices for your family. Choosing a good mix of wild-caught and farm-raised fish is important because if we support aquaculture done in a healthy and sustainable way, we will continue to have wild fish for generations to come. Not all aquaculture is perfect. There are some horror stories out there about cramped ponds and unhealthy uses of antibiotics etc. Don't worry about buying farmed from our stores. The trick is to find a fishmonger that is paying attention and buying only the very best. And that'd be me. You can trust me.
Nutrition Calculator
I just can't stop talking about oysters. My friend Tim send me this link from My Food Data which can help you understand how healthy your food is. It's a pretty helpful tool if you're needing to compare fats and protein! I love giving you ideas on where to find healthy eating advice because it will always tell you to come shop with me! Case in point - the list of top nutrients per calorie on this site show the lowly oyster as NUMBER 8! If you are going to eat healthy, you might as well eat good tasting food!

Best of North Atlanta 2021 Nomination
Have you voted yet? You have less than a month! Best of North Atlanta Voting . Voting ends 08/15/2021.
Special Until 07/29:
WHILE SUPPLIES LAST

6 oz. swordfish portions for $7.99/ea

If you would rather bake than grill, try this recipe. The flavor of swordfish can stand up to these robust ingredients.
Catch-To-Go This Week
Until Sunday, we'll have Corvina with Summer Succotash and Caper Salsa Verde. (pictured below).
corvina summer suc
Next week's is Swordfish w/ Baby Red Potatoes, Green Beans and a Creamy Lemon Sauce.
And Finally
I'm always amazed at the interesting backgrounds of my customers once I get to know them. At Brookhaven last weekend I met two ladies in particular who had interesting childhoods. One of them was from NC where her father was a funeral home director. He, his wife, and 6 children lived in an apartment above the funeral home. The apartment had 2 bedrooms and 1 bathroom with a kitchen made out of a closet. When the children got off the school bus, they would have to put on their funeral home faces until they were upstairs where they could act like kids, as long as they were verrry quiet.

The other lady I met said she was so poor growing up that there were times that her parents couldn't pay the utilities in their home. When that happened, they spent days in old beat up RV. She never knew she was poor - living in a RV instead of a house - she just always thought she was on vacation.

What's your story?

Blessings,
Kathleen

Friday, July 16, 2021

Best of North Atlanta & Grey Sole Specials

 

Hey Y'all,

Last week when I wrote about some myths regarding oysters, a few people contacted me to ask why I didn't include the obvious myth.I am not going to publicly shame anyone on this forum by calling you out by name (you know who you are). If you don't know the obvious myth they are referring to, I will not tarnish your purity by mentioning it here. Besides, I only included the myths I was sure were untrue...

Royal Red Shrimp -in our freezer now!
All hail Royal Reds, the crimson shrimp that taste like lobster and scallops, the crown jewel of Gulf shrimp (a direct quote from SouthernLiving.com). You can use reds in any shrimp recipe, but they deserve to be featured in ways that showcase their naturally briny flavor and rich, buttery meat that’s comparable to lobster and bay scallops. Connoisseurs say that the best way to enjoy these robust shrimp is steamed or grilled in their shells, accompanied by nothing more than melted butter, a big stack of napkins, and an icy cold beverage. We have them in our freezers for only for $15.99/lb for 31/36 ct. peeled and deveined, while supplies last - these will sell fast!!
Fin Mail
From Bill W.
Kathleen:
Just wanted to let you know what a great staff you have at the Brookhaven location. They are courteous, knowledgeable, and answer any question I have regarding your stock on hand. I’ve had the grab and go dinner a number of times now. Each one the fish was fresh, delicious, and enjoyed immensely.
I had a condo in Destin for over 20 years. My favorite place there was the Destin Fish Market. My question was always “what came in this morning?”.
Your place reminds me of that, great fresh fish.

Oil or No Oil?
Apparently last week's email sparked some picketing from Julia Child herself as our recipe was not classically French! Traditionally, mignonette is made with shallot, vinegar, and peppercorn. Possibly adding oil from our recipe may make the already rich and fatty oysters too rich. Do you have a favorite mignonette recipe? Let's take a poll - you pick!
Oil in Mignonette Recipe or Not?
Yes, it's fun to try new things!
No, I signed that petition Julia Child started.
I have no knowledge of this so either is fine!
Best of North Atlanta 2021 Nomination
GO VOTE RIGHT NOW! Now, yes, RIGHT NOW Best of North Atlanta Voting. Voting ends 08/15/2021.
Special Until 07/15:
WHILE SUPPLIES LAST

Grey Sole for $15.99/lb

Catch-To-Go This Week
Until Sunday, we'll have our Honey Jalapeno Salmon with Corn and Black Bean Salad over Greens (pictured below).
Next week's is Corvina w/ Summer Succotash and Caper Salsa Verde.
And Finally
I hope you love shopping with me as much as I love being here for you. It's a great compliment to see you all in my stores day after day and know that you are enjoying the fruits of all of our hard work. We are not perfect - things go awry every day - but please know that we are doing our very best to bring you the very best. Have a great weekend!

Blessings,
Kathleen

Friday, July 9, 2021

Summer Salads, Oyster Myths, and Honey Jalapeno CTG

 

Hey Y'all,

Hope everything is well with all of you. It sure is hot and muggy - I mean it is as hot as a summer day in Georgia.

Spotlight on Summer Salads
Speaking of hot, sometimes it is hard to imagine firing up the grill and besides, do you really want a a giant cheeseburger on a hot summer evening?
How about something light and refreshing for dinner tonight? Green is a traditional salad color but in the warm weather It's Not Easy Being Green. (Click the link to hear Kermit sing.)

In the summer though, you might want your salad to be more like "splashy sparkles in the water." No offense, Kermit, but summer salads need more splash!

Florida Shrimp Salad
(serves 4)

1/2 c balsamic or red wine vinegar
3 T chopped fresh Italian parsley
3 T chopped tomatoes
1 c olive oil
1 lb lettuce (bibb, romaine) washed, patted dry and torn into pieces
1 med zucchini cut into matchstick size pieces
3 medium red or yellow bell peppers, cored, seeded and diced
1 lb peeled and deveined cooked shrimp cut into small pieces
(substitute cooked salmon or scallops if desired)

Mix together vinegar, parsley and tomatoes. Whisk in oil and let stand for 20 minutes.

Mix greens with half the tomato dressing. Toss zucchini, peppers and shrimp with remaining dressing. Add to greens.

Sprinkle with pepper, if desired.

Smoked Salmon Pasta Salad
(serves 4)
12 oz. tri-color rotini
Creamy Mustard Sage Dressing (see below)
12 oz. smoked salmon, flaked
15 snow peas, julienned
4 green onions, thinly sliced
1 large red bell pepper, julienned

Cook pasta in salted water until al dente. Rinse pasta in cold water and drain well.

Toss pasta with dressing and add remaining ingredients. Toss until mixed well.

Creamy Mustard Sage Dressing
(makes 1 cup)
1/2 c. low fat mayo
1/4 c. nonfat plain yogurt
1 T Dijon mustard
1-2 cloved minced garlic
1 T dry rubbed sage
2 t lemon juice
1/4 t ground pepper
1/3 c. lowfat milk

Mix mayo, yogurt, mustard, garlic, sage, lemon juice and pepper until smooth. Slowly stir in milk.

Don't forget to share your recipes on our social media platforms or email them to chelsi@kathleenscatch.com to be featured on our #seafoodsunday!

Oyster Myths
Have you ever heard that you should never eat oysters in months without an R? May, June, July and August are often erroneously accused of producing unhealthy oysters. This idea was first put forth by William Butler in 1599. He wrote, "It is unseasonable and unwholesome in all months that have not R in their name to eat oysters."  I'm not certain of the quality of oysters in 1599, but I am sure that oysters in the summer in 2021 are healthy and very delicious. It is true that oysters spawn in warmer weather so there is a greater chance that you might find a thinner, more translucent oyster in your dozen during the summer. But they are all perfectly, deliciously healthy to eat. 

All of the oysters we sell are the same species, Crassostrea Virginica, and grow from the Chesapeake Bay up into Canada's Maritime Provinces.  So why would you choose one oyster over another if they are all the same species? 

The environment an oyster grows in has a great impact on the oyster's flavor. 

1. Cold water slows an oyster's metabolism allowing them to store glycogens which make the oyster sweeter.

2. The higher the salinity of the water, the cleaner an oyster tastes as opposed to an oyster raised in brackish water. 

3. Fast moving tides feed an oyster more often making those oysters meatier than ones from slower tides. 

4. Variances in nutrients and the photoplankton that the oysters feed on can change their flavor.

Want to explore more? Here are some of the oysters available at Kathleen's Catch this weekend (while supplies last). Pick out a few, call ahead and we will put them aside for you. (Oyster shucking is only available with advance notice.)

James River
(available at Brookhaven & Milton markets)
Norfolk, Virginia
These have a mild brininess, plump meats, and very mild flavor

Blue Points
(available at all markets)
 From the Norwalk area of Connecticut. 
 These are the most well-known and probably the least flavorful of our oyster selection

Beausoleil
(available at all markets)
 New Brunswick, Canada
 Small oysters and slow growing, very uniform shape. 
This is a good starter oyster - clean tasting and salty.

Va Va Voom
(available at Brookhaven market)
Boston, Virginia
Flavor profile: Slightly briny oyster with buttery flavors; clean finish

Now that you have your oysters, what are you going to do with them? 

If you are eating them raw, we have our famous Catch cocktail sauce for you!

You could also put together a traditional French oyster sauce called a mignonette with shallots, garlic and olive oil.

If eating raw oysters is not your thing, try baking them with a stuffing made from a mix of andouille (ours is great!), onion, celery, bread crumbs, and butter. Chop it, mix it up, top the oysters and bake until brown.
Best of North Atlanta 2021 Nomination
Thousands of businesses have been nominated for this year's Best of North Atlanta and we're one of the finalists in our category! Voting starts next week - 07/14/2021. We know how much you love the Catch so help us tell others by voting! We'll provide the voting link again next week but here it is now if you remember to come back to this email: Best of North Atlanta Voting. You can also see who else in your neighborhood has been nominated.
Special Until 07/15:
WHILE SUPPLIES LAST

6 oz. Swordfish Portions for $7.99/ea

Recipes to try
(both happen to be GF!):

Catch-To-Go This Week
Until Sunday, we'll have Rainbow Trout with Parmesan Broccoli Medley and Italian Pico de Gallo.
Next week's is Honey Jalapeno Salmon with Corn and Black Bean Salsa over Greens.
And Finally
As we make our way through the joy and/or struggles of our lives it is easy to forget how difficult things are for others. I have a family member who experienced a dangerous battle with Covid during the winter. While I find myself rejoicing that we are becoming mask-free and healthy again, I have to remind myself that others didn't come out on the other side scot-free. Some of the affects of COVID are not evident on the surface but the physical and emotional pain of those who just barely made it through are very real. I'm focusing my energy this week remembering that fact and sending well wishes to every one of you who is still suffering. I am thankful that you are still with us and I'm praying for your well-being.

Have a great weekend. Don't forget your sunscreen. Drink lots of water. Walk the dog. Eat fish. Be grateful and have fun.

Blessings,
Kathleen