Easter Weekend, Brookhaven New Hours, and BOGO Sale

 

Hey Y'all,

Easter Weekend Hours We will be closed on Sunday to get some rest and enjoy our families at Easter. Come by today or tomorrow to get what you need to make your weekend meals fabulously fishy. Brookhaven New Hours Starting this Monday, April 18th, our Brookhaven location will have new extended hours! Monday - Friday 10 am to 7 pm Saturday - Sunday 10 am to 6 pm. We are looking forward to serving you for an extra hour during the week! BOGO Discount Fish Sale It's happening this weekend!!! Our popular discount frozen fish sale: buy one get one free (of equal or lesser value)! The Catch's program of No Fish Left Behind means that if it stays in our display case for two days we vacuum seal, freeze and discount it 10%. Even though the fish in these packages is every bit as good as what you would get in the grocery store, sometimes our freezers get full!! Stop in today and tomorrow to load up. Fine print: This is while supplies last and applies only to our discount frozen fish. Fin Mail AKA Tooting Our Fishy Horn Paul L. sent in this recipe and great note with it: Kathleen,  I’ve been getting amberjack every week for the last two months or so from the Brookhaven store by special order. I always enjoyed grilled amberjack when vacationing in the Florida Panhandle a number of years ago. The local restaurants always did a good job grilling it. (Schooners in Panama City and The Back Porch in Destin come to mind). It is great as grilled fish or in a fish sandwich. It’s been a real treat because you usually can’t get fresh amberjack in Atlanta. The picture shows grilled amberjack with wild rice and a cherry tomato / Greek feta cheese salad along with white wine. The fish is sprinkled with parsley and served with lemon and homemade tartar sauce. It makes for a great dinner. Seth has been real helpful at the Brookhaven Store and it has been great seeing Christian back working for you again. Christian always recognizes me by name when I walk in the door. It’s been a real treat. Keep up the good work!!

How about sending me your pictures and meal suggestions/recipes? I love to hear how you use my amazing fish to make your amazing meals.

Weekend Happenings We will be looking for feedback on an Everything Bagel Salmon Dip that we are developing. Samples will be available during our wine tastings at Brookhaven and Milton; Johns Creek will be handing out samples all day Saturday while supplies last! Please have a taste and offer an opinion! Milton Market: This evening we are participating in the Shop, Sip, and Stroll on the Green event again from 3 pm to 7 pm. Come see us! We'll be selling shucked oysters and wine by the glass. Then, tomorrow, as always, we'll have our wine tasting in the market from 3pm - 5pm. Johns Creek Market: Johns Creek Wine & Crystal has their Saturday tasting from 3pm - 6pm. Come visit with us before and pick out your fish for dinner - we'll keep your fish cool until 6 pm while you taste wines! Brookhaven Market: Come sample some wines with us from 3pm to 5pm and pick out a great wine for your Easter dinners.

WEEKLY SPECIAL 04/15 - 04/21 while supplies last North Atlantic Hake fillets for $12.99/lb 6 oz. Tuna Steaks for $10.99/ea

Weekend Recipes to Try: Spanish Style Hake with Smoky Paprika Potatoes Hake with Lemon Couscous Tuna on Arugula Sesame Crusted Tuna with Wasabi Whipped Cream

And Finally,

I don't make a big deal about being a woman entrepreneur. I mean it feels kind of strange to draw attention to the fact that you are doing what the other 50% of the population can do. If women truly are equal to men then why do we need to keep talking about it? However, it is true that, in reality, most businesses are owned by men, so when I come across a woman doing something special I really like to tell the world. Would you let me introduce you to Evan Hanson, the proprietor of Evan's Urban Market in Peachtree Corners? I stopped in yesterday to grab some lunch at her market and, oh boy, was it awesome. Her hot lunch is a ramped up version of a Meat and Three. Yesterday's offerings were baked ham with an amazing raisiny glaze, mashed cauliflower, green beans, collards, carrots - all of it prepared like it came out of your grandma's kitchen. For someone like me who drives around the metro every day, a good healthy, well-cooked take out meal is the perfect answer to my fast food prayer. She also offers sandwiches, wines, beer and handcrafted gifts. AND, BREAKFAST! I haven't had a chance yet to breakfast there, but I promise you will find me often at one of those little tables sipping coffee and eating biscuits which I am sure will be as good as her lunches. She's been open 4 weeks and my heart goes out to her because I know well the struggles of a new business; been there, done that and it is so, so hard. Will you keep her and her cool little market in mind when you are in the area? Stop in for lunch or breakfast and I promise you won't regret it. Happy Pesach. Happy Easter. Happy Weekend! Blessings, Kathleen

Pacific Rockfish, Easter Ordering, and New Recipes

 

Hey Y'all, I hope I didn't trip you up too much last week with my April Fool's joke about seafood vending machines. Just the fact that mussel vending machines actually exist in the world is enough to make you believe anything! My favorite April Fool's joke was the year I announced in my email that, in an effort to more accurately represent my fish, I was going to stop using common names for fish and use only scientific ones - such as salmo salar for Atlantic salmon. My email filled up with complaints until people realized what day it was.

Passover and Easter Sunday Passover is next Friday, April 15th, and Easter Sunday is April 17th. If you're planning a big meal for either of these, go ahead and get your pre-orders in and don't forget we are closed on Easter Sunday. Need some recipe inspirations for your Easter menu? Try these out: Apricot Dijon Glazed Salmon Catch Crab Cake Stuffed Deviled Eggs Halibut with Pineapple Soy Ginger Sauce Fin Mail AKA Tooting Our Fishy Horn We received some great online reviews this week! Alden H. says: The most amazing seafood store I have ever been to. All the workers are so nice and friendly. Jill R. comments: Knowledgeable staff and great selection. They even have wine to pair with your seafood. Also via email we got these nice comments about our employees. At Brookhaven, a fish friend wrote in to compliment Christian: Was in yesterday to get some oysters. Christian was great. Asked if I minded waiting while he shucked them, said of course not. Bad thing was I ended up getting a ton of delicious stuff while I waited! He got everything packaged up and helped me to my car. Was very impressed -very nice guy. Keep him! And from one of my oldest (longest) customers from Johns Creek who has since moved away to Blue Ridge: I visited your JC location yesterday and wanted to heap praise on your staff. While they didn’t know me, they treated me like they did. A second customer walked in while I was there and they greeted her by name (obviously a local regular). I felt like I was in an episode of “Cheers”. Anyway, when I got back to Blue Ridge, the James River oysters were OUTSTANDING! Small mussels and small littlenecks went directly into a pan of wine, butter and clam juice, along with a couple of secret ingredients. Superb! I try to plan a swing by every time I’m in town seeing customers. It doesn’t always work logistically, but it did yesterday and I’m thankful to have met you those years ago. Thank you all!

Species Spotlight: Pacific Rockfish In Seattle, this can be called Pacific Snapper but it's not a snapper at all! Pacific rockfish is the most common near-shore fish on North America's West Coast. It's an excellent white-fleshed fish for quick and easy meals and is a favorite in Asian and American cuisines. There are several varieties of rockfish, and while they may taste slightly different from each other, all rockfish are firm, lean, and mild-flavored. Because Pacific rockfish is somewhat of a "blank slate," the cooking options are really endless! It can be incorporated into ceviche or a bouillabaisse, or the fish can be simply baked, sauteed, or pan-fried and topped with a light sauce. Rockfish can be deep-fried and is a good choice for fish tacos, as well as several recipes that call for a white fish. Because of the flakiness though, it is not recommended for grilling unless you are cooking it whole. Here are some recipes to try this week: Seared Rockfish with Soba Noodle Salad Rockfish Ceviche Asian-Style Rockfish in Ginger Scallion Sauce

WEEKLY SPECIAL 04/07 - 04/15 while supplies last Rockfish Fillet for $15.99/lb

New Catch to Go Meal Kits The new Catch to Go Meal Kits are going gangbusters!! Thanks so much to everyone who has offered suggestions and compliments. Two new meal kits are coming out on Monday: the honey jalapeno glaze comes with spinach and a corn and black bean salad. This was our all-time best selling Catch to Go when we paired it with salmon. You can always choose salmon but maybe there are some very interesting non-salmon options that will make this a favorite for everyone. Also next week we are offering a delicious mustard sauce with roasted brussels sprouts and apples. I'm going to pair the Pacific Rockfish with this kit for my meatless Monday meal. How about giving us a hand and providing some feedback on our meals? Would you mind taking a minute and answer just a few questions below? Your feedback is incredibly helpful as we develop these new recipes.

Have You Tried One of Our New Kits? Yes, so excited about these! Select No, but I want to soon! Select

Which One Is Your Favorite? Balsamic Glaze & Oven Roasted Vegetables Select Crawfish Cream Sauce & Cajun Rice Select Lemon Caper Sauce with Oven Roasted Asparagus Select Southwest Style Maple Glaze with Corn Medley Select

Are Any of the Kits Too "Something" or Missing "Something"? Too Salty Select Too Rich Select Not Enough Sauce Select Something Else (reply to this email) Select

And Finally,

We will be following the yellow brick road next Saturday, April 16th at the Johns Creek Easter Bunny Hop to sample one of our new ideas for spreads - it's an "Everything Bagel" flavored hickory roasted salmon spread. It's not in the stores yet but we hope to get good feedback from the Johns Creek Easter bunny. If he approves you may be seeing it very soon! Enjoy your weekend. Take your allergy pill and get outside in this beautiful spring weather. Indulge your dog with a very long walk. Come join us for a wine tasting and pick up some seafood for your Saturday evening meal. We are looking forward to seeing you! Blessings, Kathleen

Fish Vending Machines

 

Hey Y'all, Thanks for taking the time to read my notes. The list of people reading them is becoming huge which makes me feel a bit of stage fright when I sit down at my computer to write. To get over my nervousness, I just pretend I am typing a note to my dog, who loves every thing I say and do. How about that for a way to overcome shyness?

What's Cool in Our Cases You spoke and we listened! You can now click here on our website to see what we could be carrying for the day. We strive to carry a variety of fresh fish listed daily but it is always best to give us a call before you come if you were hoping for something specific. Some items sell out quickly! As always, special orders are welcome. New Catch to Go Meal Kits I am very very excited to introduce you to our latest creating: Catch to Go meal kits! Instead of the already assembled Catch to Go we have served in the past, we are now offering a meal kit which include a side and a sauce and some seasoning but you get to pick the fish to cook with it. General baking instructions are included and the package serves 2. We make a few recommendations for the type of fish we like with the meal but you get to pick whatever tickles your fancy in our seafood case. We are working on providing a number of options for your meal so that you can choose one for tonight and one for tomorrow night! This week we have Lemon Caper Sauce with Oven Roasted Asparagus and Southwest Style Maple Glaze with Corn Medley (Yes, you read that right- it has bacon in it!!). I'm looking forward to hearing from you about the new Catch to Go. Give it a try and let me know what you think!

Spring Break If you have kids, work with kids, or know some kids, then you may know most metro Atlanta counties are out of school this coming week. Hungry kids at home with you? Try these out! These recipes are approved for kids and for kids-at-heart. Fish Tostadas with Peach Salsa Panko-Crusted Fish Sticks with Herb Dipping Sauce Asian Noodles with Shrimp and Scallops

WEEKLY SPECIAL 04/01 - 04/07 while supplies last 6 oz. Mahi portions for $9.99/ea The mahi season is almost over so get it while you can! Doesn't mahi look like an angry bully with a mohawk? Grilled Mahi with Catch Blackened Seasoning

And Finally Besides re-creating the Catch to Go, I have spent a great deal of time thinking over a new business venture. Three fish markets keep me busy but there are still so many people who do not have access to fresh fish. What if we could be on every street corner in the city? Like soda machines or newspaper machines. Vending machine fish. We could have salmon on one corner and sea bass on another. Any time of the day or night, hungry seafood eaters could stop in and purchase fish from vending machines located right on the sidewalk. Everything is pre-packaged and refrigerated so all you have to do is swipe the credit card, push the button and boom, your dinner pops out ready to go in the oven.   To tell the truth, the idea did not originate with me, but there is nothing like it in the U.S. Below is the prototype we created for use at the corner of Peachtree Road and Piedmont Road in Buckhead. These two gentlemen love the idea so much that they have returned twice a day to our mussel vending machine.

Read more here. And if you are interested in this remarkable investment opportunity give me a call. I'd like to talk to you about some prime real estate I have for sale in the middle of the Okefenokee swamp. Happy April 1st. Blessings, Kathleen